No matter the size of the online store you are launching or preparing to launch, an advertising campaign and budget will fall into your overall marketing plan. But some shop owners get either paralyzed and don’t know where to start or they jump into buying ads with no planning or strategy.

Today I had Marjorie Clayman, a good friend of mine and Director of Marketing, B2B Client Services at Clayman & Associates, join us to chat about how to better prepare yourself for this big step. She has been involved with both small and large businesses over the years helping them to plan and carry out effective advertising strategies via all mediums. If you are at a point where you may  need to reevaluate what you are doing, tune in and listen to some great insights from Marjorie.