Brand photos are not a “nice to have.” They are a trust-builder, a credibility boost, and one of the fastest ways to make your website (and socials) feel instantly more professional. In this episode, I’m walking you through how to plan a brand photoshoot without overwhelm or overthinking - plus the exact things I wish I did differently the first time.

You’ll also hear my web designer perspective on what photos actually work best on a website, why stock photos can fall flat, and how to plan a shoot that gives you a library of images you can use everywhere - not just a handful of headshots.

Download the Free Companion Guide

I made a free, 12-page Brand Photoshoot Planning Guide to go with this episode. It includes checklists, planning pages, shot ideas, and an easy way to organize everything with your photographer.

🔗 Grab it here!

What You’ll Learn in This Episode

• Why brand photos are a non-negotiable for trust and conversion
• How to plan a shoot with purpose (so you actually use the photos)
• Mood boards made simple - and how to spot “patterns” in your inspo
• How to find the right photographer (and why personality matters)
• Location ideas that won’t overcomplicate your day
• Outfit planning tips that save you from “I hate every photo” regret
• Easy props that elevate your photos without feeling cheesy
• My two small “extras” that make photoshoot day feel fun and relaxed
• A web designer’s shot list tips - negative space, b-roll, and website-friendly angles

Resources Mentioned

• Peerspace (for renting studios and photo locations)
• Pinterest (shared inspo board with your photographer)
• Canva Whiteboard (to pull patterns from your inspo and make decisions faster)

Quick Action Steps

If you want the simplest game plan, here it is:

1. Start a Pinterest board (and share it with your photographer).
2. Pull patterns into a Canva whiteboard (poses, lighting, colors, locations).
3. Choose 3–7 outfits early and try them on fully - shoes included.
4. Build a shot list that includes website-friendly photos (hello, negative space).
5. Use the free guide to organize the whole thing and show up calm on shoot day.

Ready to Plan Yours?

Don’t overthink it. Don’t wait until your website is “done.” Plan it once - and plan it with intention.

🔗 Download the free Brand Photoshoot Planning Guide here.

📧 Email Me! I want to hear from you: [email protected]

👉 Explore my services: www.onewildbrand.com

📸 Follow along on Instagram: @onewildbrand