BlueCollar.CEO –
Gary Elekes is the Co-owner of iMarket Solutions, a digital brand management firm specializing in website design for trade businesses, optimization post-sale, social media platforms, email strategy, and reviews management. Gary is also the Founder and CEO of EPC Equity, a private equity firm. With over 30 years of experience as a serial entrepreneur, he is passionate about sharing what he’s learned with young entrepreneurs. 

In this episode, Ryan and Gary discuss the importance of constructing marketing strategies and how to perceive shoulder seasons. To help with your marketing efforts, here's a guide to create your own customer personas.

Blue Collar CEO is a podcast that is all about helping you build a better, more profitable, more sustainable & kick-ass home service business. Join Levergy® CEO Ryan Redding each week who will be joined by industry experts who will break down their success stories and give their best-kept secrets for industry domination. You do not want to miss it! Learn more at https://www.bluecollar.ceo/, or https://www.levergy.io.