Inbound Sales Journey

How to Position Inbound vs. PPC

11.04.2015 - By Gray MacKenzie and Ryan HermanPlay

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Prospects don't always know what they want. Sometimes they can be researching several different solutions for their pain. If you're talking to a prospect, there is a chance they have considered PPC or are currently using PPC in their marketing mix. IN this episode, Ryan and Gray share how to position inbound in this conversation.

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