What makes your restaurant different from the rest? Why should guests choose you over the competition. The answers to both of these questions lie in the way you choose to position your restaurant. In this episode, Chip Klose and Josh Kopel provide a four-step framework for positioning yourself within your local market. 

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Restaurant Marketing School is brought to you by Yelp for Restaurants: In July 2020, a few hundred employees formed Yelp for Restaurants. Our goal is to build tools that help restaurateurs do more with limited time.

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