Sponsors:Jerry's Automotive, Lansing's trusted full-service auto repair shop. 👉 https://freegamewithcrack.com/jerrysCrack House Studios, Michigan's #1 creative studio specializing in professional quality audio, video & marketing. 👉 https://crackhousestudios.comRoyal Legacy Clothing, a motivational lifestyle brand. 👉 https://royallegacyclothing.com/?ref=crackCoach Crack, get 1-on-1 help from an industry expert with 20+ years of experience 👉 https://crackhousestudios.com/callIn this episode, I sit down with Kyle Benjamin Turner, an entrepreneur, creative agency owner, photographer, videographer, and marketer based in Toronto. We talk about how he went from shooting photos and videos to building Benjamin’s Agency, working with premium brands, and positioning himself as the high-end option in a competitive creative industry.Kyle breaks down the business side of creativity, pricing your work, running ads, building systems, hiring a team, and why cheap creatives stay stuck. We also talk about client experience, confidence, premium branding, and what it really takes to turn creative skills into a real business. If you’re a photographer, videographer, content creator, or agency owner trying to charge more and attract better clients, this episode is packed with real free game.Connect with Kyle Benjamin Turner:Instagram: https://www.instagram.com/kylebenjaminturnerAgency: https://www.benjaminsagency.comSubscribe:https://www.youtube.com/@FreeGameWithCrack?sub_confirmation=1Stream on Spotify:https://open.spotify.com/show/0DBwkK5A5HnVqGNw82a51rFollow on Instagram:https://www.instagram.com/freegamewithcrackhttps://www.instagram.com/cracka_lack#freegamewithcrack 00:00 - Welcome to Toronto with Kyle Benjamin Turner01:18 - How to Position Yourself as Premium03:05 - From Photographer to Agency Owner06:45 - Why Personality Makes You More Valuable08:15 - Building a Premium Brand Experience10:20 - Why He Never Wanted to Be “Just a Photographer”13:30 - Starting a Creative Business at 1717:30 - Getting His First $1,500/Month Client20:45 - How He Started Shooting with Models24:15 - Using Google Ads to Become the Top Photographer28:00 - Outspending the Competition to Win31:20 - Why Lifetime Customer Value Matters35:10 - Taking Risks While You Have Less to Lose38:00 - Why Your Ads Have to Look Premium41:45 - Becoming Multi-Skilled as a Creative46:15 - Why Premium Clients Pay for the Whole Puzzle50:30 - Fixing Mistakes and Improving the Client Experience55:10 - How He Built Trust with Big Brands01:00:20 - Scaling from Local Shoots to National Projects01:05:00 - Why Contractors Struggle with Big Opportunities01:09:15 - Building Systems Instead of Doing Everything Yourself01:14:30 - Training Employees to Match Your Quality01:19:00 - Why Your Brand Can Sell Without You01:24:00 - When to Say No to Cheap Clients01:29:30 - Why Paid Ads Create Predictable Growth01:34:00 - The Power of Going All In01:39:00 - When Taking Less Money Makes Sense01:45:00 - Pricing Creative Work the Right Way01:51:00 - Building a Menu for Creative Services01:57:00 - Why Premium Brands Don’t Use Cheap Pricing Tricks02:03:00 - Art Is a Business02:08:00 - Why Convenience Is a Premium Service02:14:00 - Kyle’s Hobbies, Travel, and Life in Toronto02:18:00 - Guest Recommendations and Final Thoughts