Imagine the power you could wield if you could predict the future. Well, predicting the future is at the heart of this 2nd special double-bill on futurism and predicting future trends.

In this podcast episode Phil interviews the 'Digital Optimist' Allister Frost, the 2nd futurist in as many weeks on the back of last week's interview with Andrew Grill.

After an early career in consumer marketing and 10 years working at Microsoft, Allister shares how entrepreneurs and business leaders can arm themselves with the knowledge and thinking to take on the ever-shifting world we find ourselves in.

Key takeaways of this podcast:

• Introduction to Allister and world of digital optimism

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This podcast is created by Phil Birss and produced by Run2.