Influencer campaign Scope of Work. Why are they essential? They are the blueprint for what is expected from both the influencer and the brand. By clearly outlining what is expected, both parties can ensure smooth and clear communication throughout the collaboration.

This episode goes into the ins and outs of drafting a comprehensive Influencer Scope of Work, ensuring transparency, and reducing potential pitfalls. From detailing where the content will be published, to specifying if the content is organic or paid, and even addressing third-party distribution, we break it down for you in the following sections:

1. What is an Influencer Scope of Work?
2. The risks of not using a Scope of Work in Influencer Brand Campaigns
3. What needs to be included in an Influencer Scope of Work?

In Today’s Episode

[00:00:00] Introduction to the episode.

[00:01:32] Importance of the Influencer Scope of Work

[00:04:01] Benefits of a clear Scope of Work

[00:04:33] Risks of not using a Scope of Work

[00:10:33] Sections of the Influencer Scope of Work

[00:11:06] Section 1: Campaign Overview

[00:16:25] Section 2: Campaign Deliverables and Quote

[00:21:40] Section 3: Payment and General Terms

[00:24:45] Understanding the difference between a Scope of Work and a Contract

[00:27:52] Episode Resources

Need a little more guidance on how to prepare a Scope of Work? Download the free Checklist for Preparing an Influencer Scope of Work, detailed show notes and extra resources for today's episode at https://thebusinessofinfluence.com/ep6

LINKS:

• Website: https://thebusinessofinfluence.com/learn/
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• YouTube: https://www.youtube.com/@thebusinessofinfluence