Most companies are drowning in dashboards but starving for action.

In this episode of Deconstructing Data, we’re joined by Tom Firth, Co-founder of Cotera to talk about what it really takes to make your business data work for you not just sit in reports.

Tom brings a fresh perspective on data readiness, automation, and the new era of AI agents. We explore how businesses can shift from static insights to real-time, data-driven decisions, and why breaking down silos is step one.

Topics include:

1. AI Agents in Action: From Dashboards to Decisions

2. Breaking Data Silos: Unifying Customer Identity

3. What Does It Take to Prepare Your Data for AI?

4. Tech Stack

If you're trying to future-proof your data strategy and move faster without sacrificing accuracy, this episode is your playbook.