Episode 16:

Seventy percent of the outcome is decided before the first word is spoken.

In this episode, Jan Wapelhorst shares the preparation framework that separates brands that get second meetings from those that do not. Including the 70 percent rule, how to read buyer signals in real time, and why the first five minutes determine everything.

Connect with Jan Wapelhorst on LinkedIn for weekly insights on German retail.

Website: wfr-advisory.com

Email: [email protected]