As a long time practice owner, Dr. Roger has unique insights into the economic trends of the veterinary industry. In this episode, Dr. Roger warns of inflationary cost increases that veterinary clinics are bracing for that will ultimately affect pet owner's cost of veterinary care, the reasons behind what he terms "Petflation," and what pet owners can to to prepare for and manage it.

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Dr. Roger Welton, aka "Dr. Roger," is a practicing veterinarian and highly regarded media personality through a number of platforms. He is the author of his top selling memoir ⁠The Man In The White Coat: A Veterinarian’s Tail Of Love.⁠  In addition to this podcast, Dr. Roger has a global blog, ⁠The Web-DVM⁠, where he regularly posts articles. He is the CEO and chief attending veterinarian of  ⁠Premier Veterinary Care⁠ in Viera, FL.