Tips on how to prepare your business for change with Natasha Todorovic-Cowan

To prepare your business for change as a leader, team member, or marketer you need to realize that people are people. Figure out what's alive in them, what's motivating them, what's driving them, what they're passionate about, what stands in their way, and what they are experiencing angst about

To prepare for a change look at where they are and where they are going and how they are feeling about it.

You need to understand what your customer is stuck on and what they think they're stuck on and what they're actually stuck on.

From the data, 70% of changed projects fail...and it could have been avoided if they implemented it earlier in the cycle. Usually, they don't do it [implement] soon enough.

Results need to come with heart.

Try to see more in other people than they see in themselves.

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HOW TO PREPARE YOUR BUSINESS FOR CHANGE

To prepare your business for change figure out what's alive, what's motivating,

what's driving you, what's standing in your way, and the angst you are

experiencing.

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Doug:    Well, welcome back listeners to another episode of Real Marketing, Real Fast.   Today, I've got a very interesting guest who's going to probably share a few ideas, who's going to stretch your brain a little so I would suggest that you listen closely. Joining me in the studio, I've got Dr. Natasha Todorovic-Cowan. She's an MBA. She is the CEO of National Values-Centered Consulting. She is the owner of Spiral Dynamics. Whether it's resistant to change, cultures in conflict, strategic partnerships, dysfunctional teams, incongruent leadership or strategic implementation, Natasha's experience includes unraveling the people side of the organizational problems from sea suite to shop floor enabling leaders to informed change choices. Natasha comes from a country that no longer exists. She lived in three countries before she was the age of 7. Her industry disappeared overnight and as a part of two acquisitions, she is no stranger to change. Rooted in 70 years of research in application in the mid-market global fortune 500 organizations and government agencies, Natasha has had more than 25 years of experience applying her proprietary Spiral Dynamics cultured DNA and change readiness indicator to predict hurdles to change. She has delivered over a hundred Spiral Dynamics programs in 14 countries and five continents. She helps leaders, teams, and organizations around the world to become change ready, getting to the heart of what stands in the way of organizational goals. I'd like to welcome you to the podcast.

Natasha T.C.:    Thanks so much, Doug. It's great to be here with you.

Doug:  Well that is certainly a mouthful in terms of what you do in helping people. With today's environment and technology changing as quickly as it is I can't imagine you being positioned in a better place to help people with change.

Natasha T.C.:    Well, change is fast, it's rapid. Just as soon as we get the hang of one thing it's already gone and over with and the next thing is with us and we're just perpetually feeling like wibbles wobbling.

Doug:    It's interesting because working with larger companies when you're working with a team of more than one like you're working, you said, the mid-sized businesses, there is so many people involved in the team. I looked at your background and the two sides of your business that you're focused on in terms of the leadership side and then the navigating change.

Doug:   I was hoping we could talk a bit today about the kind of navigating chan...