If you’re going to succeed in sales it’s important that your intended message is not contradicted by the hidden (or unintended) message behind the words you choose. One place you can really get tripped up is in presenting your product guarantee.

On today's show discover:

• ... the most effective way to present a product guarantee;
• ... how to avoid phrases that undermine your intended message;
• ... how to use the guarantee to help your customer feel more confident about their purchase;

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Full ShowNotes KOSalesCoach.com/10