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How to Prevent a Media Crisis from Exploding
How do you prevent a media crisis from turning into an explosive, multi-day story? Check out these tips from marketing strategist Dorie Clark, in this excerpt from her recent talk at Emerson College on "Crisis Communications." Learn more at www.dorieclark.com or check out Dorie Clark’s Marketing Strategy Blog at www.dorieclark.wordpress.com.
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By Dorie ClarkHow do you prevent a media crisis from turning into an explosive, multi-day story? Check out these tips from marketing strategist Dorie Clark, in this excerpt from her recent talk at Emerson College on "Crisis Communications." Learn more at www.dorieclark.com or check out Dorie Clark’s Marketing Strategy Blog at www.dorieclark.wordpress.com.