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In this episode, we dive into the European Parliament's new provisional agreement aimed at empowering consumers to make informed, sustainable choices. We explore how the agreement tackles greenwashing, enforcing transparency on eco-friendly claims, and ensuring that terms like "green" or "sustainable" are backed by real environmental performance. We also discuss how companies will need to outline clear, measurable sustainability goals, with third-party verification to keep them accountable. Plus, hear how the agreement addresses product durability and misleading software updates that push unnecessary replacements.
In this episode, we dive into the European Parliament's new provisional agreement aimed at empowering consumers to make informed, sustainable choices. We explore how the agreement tackles greenwashing, enforcing transparency on eco-friendly claims, and ensuring that terms like "green" or "sustainable" are backed by real environmental performance. We also discuss how companies will need to outline clear, measurable sustainability goals, with third-party verification to keep them accountable. Plus, hear how the agreement addresses product durability and misleading software updates that push unnecessary replacements.