Social media is one of the most influential means of communication in the world. It helps brands to engage with customers quickly and effectively. However, it also brings potential risks.

Social media management platform KAWO recently published a report analyzing social media crises in China during the last 10 years. It shows that there were 42 brands crises in 2019 in China, while only 1 incident happened each year from 2009 to 2013. Geographic sovereignty and politics are apparently the dominant causes for these crises.

We invited Alex Duncan, co-founder of KAWO, in today’s podcast to share his insights about the report, how to manage social media in China, and most importantly how to prevent PR crisis.

Find KAWO’s report here: kawo.com/bcr