Beyond the Studio with Brent Pierce

How to Price Your Photography Studio (Without Underselling Yourself)


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In this episode, Brent Pierce — owner of a 2,800-square-foot photography, video, and podcast studio in the Austin, Texas area — breaks down what it really takes to price your studio rental services.
Learn how location, competition, and studio size all play a major role in your pricing strategy. Brent shares his real-world experience starting at $95/hour and how he adjusted over time to reflect market demand, overhead costs, and client feedback.

You’ll also hear practical advice on:

  • How to research studio rental pricing in your market

  • Why you should avoid being the “cheapest in town”

  • Factoring in utilities, cleaning, and other overhead

  • Creating membership or package pricing for loyal clients

  • Building a community through consistent renters

Whether you’re running a photography studio, content studio, or podcast space, this episode gives you actionable insight to price your studio confidently — and profitably.

Keywords: studio pricing, studio rental, photography studio, content studio, video studio, podcast studio, rental rates, pricing strategy, Austin, creative business, studio membership, pricing tips.

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Beyond the Studio with Brent PierceBy Brent Pierce