Paulina Masson is a software developer and a serial entrepreneur.

She has been a speaker on AMZSellerSummit, PrivateLabelSummit, Seller Sessions, European Seller Conference and many more live and online venues.

Her most famous talk is "Pricing Strategies for Amazon Sellers", which was held as a private training for Illuminati Mastermind members.

Here is the recording: https://youtu.be/nSADbgCeALg

⦁ Paulina How did you get into Amazon

⦁ You own a Software company for amazon sellers but you also still sell online?

⦁ What is shopkeeper?

⦁ it used to be AMZping, why the change?

⦁ That is a very strong domain, did you have to fight to get it or

⦁ You were for a short period a software developer at IBM and electronic arts in Vancouver, does this mean you coded shopkeeper yourself?

⦁ How big is your team in Shopkeeper?

⦁ Gift wrap most sellers dont think about it, but this is a charge back to the seller and its not small

⦁ Paulina, one of the things you are known for is reviving a dead product. Isnt it harder than launching a new one?

$24.99 vs 25

Use coupons to provide compelling discountsTry sales pricing, but don't expect too muchIncrease prices on items that are just below the Amazon free shipping amountHow to use the free shipping minimum spend in your pricing strategyUse consumer psychology when working out the penniesYou can drop product prices quickly, but only raise them slowlyUnderstand your break-even point when setting a price for profitUnderstand the different types of Amazon customers and price accordinglyCompete on pricing, but don't try to be the cheapestOffer products to Amazon business buyersCarry out split testing to refine your pricing strategy

Links

Https://shopkeeper.com and type STINGRAY180