In this episode of Irrigation Insights, Jacob breaks down one of the most critical but often overlooked parts of running a successful irrigation business: pricing. Too many contractors undercharge for their work, which leads to long hours, tight margins, and constant stress. Jacob shares practical strategies for setting prices that not only cover your costs but also allow your business to thrive. From understanding true overhead and labor value, to communicating your worth to customers, this episode will help you stop leaving money on the table and start building a more profitable and sustainable irrigation business.

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