Most people spend their whole life trying to make everyone like them — not realizing that the very thing people dislike can become your most profitable asset. In this episode, Kevin L. Knox breaks down how Elvis Presley’s manager made money from both his fans and his haters, why Floyd Mayweather built an empire off being “the villain,” and how you can strategically monetize criticism, controversy, and contrast. When you understand positioning, perception, and psychology, even the people who don’t like you can fund your purpose.

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Why Nothing in Business Is Random & How to Develop Strategies That Monetize

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