Thinking about how you play a yearlong game rather than a two-week game makes a big difference on how to promote a book and get it out into the world.

On this episode, we are here with Michael Bungay Stanier. He is the founder of Box of Crayons and his latest book sold over a quarter million copies.

He shares some pro-level tips on how to get your book pumped out there by getting distribution into the airport. This is hard to pull off, but if you can make it work, it will generate a lot of business. Get all the resources for this episode and listen to more at https://www.thrivinglaunch.com