Corinna Essa, the CEO of Social Media Worldwide is our special guest in today's episode. She plans events for Harry Dent, a famous U.S. economist (for those of you who don’t know).She’s in charge for running Facebook ads for getting people to attend his event. So today I pick her brain about how she does that, what kind of cost per leads she is looking at and what the funnel looks like. So if you are interested in filling any kind of live event, today’s episode is for you.

IN THIS EPISODE, YOU’LL LEARN:

• About Corinna’s successful funnel from traffic driving to lead generating

• About her work with Harry Dent

• What she does for Harry Dent when promoting his events

• Why Corinna feels webinars are important for warming up people

• About the different phases of list building

• When her team sends out emails with special offers during the phases

• How to get cold traffic to generate

• The difference between cold and warm traffic

• About targeting specific interests

• About lookalike traffic

• How far in advance of an event do facebook ads and the webinar begin

• What the ad spend amount is that goes into events for Harry Dent

• The average cost per lead on these ads

• How they increased cost per lead numbers

• Why you should have multiple ads for one campaign

• How Corinna handles comments that aren’t in English

• When during the process Corinna asks for a phone number

• The problem of emails not being delivered