On today's episode we talk about how to promote an event using social media. We cover the following tactics:

• Create a custom hashtag to create a sense of community
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• Get in front of your audience with cross promotion from other speakers or influencers in your area. This could be done as a blog, podcast or video.
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• Create Testimonial videos and/or highlight reel of previous years. Go live often to answer any questions, talk about the speakers, what makes the event unique.
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• Use Facebook ads as a re-marketing tool.