In this episode, Alban Brooke, Head of marketing at Buzzsprout (a podcast hosting platform) and host of the podcasts “Buzzcast” and “How to start a podcast” shares how to promote your podcast. Insights he shares include:

• What most businesses misunderstand about podcasting
• The best way for B2B companies to approach podcasting
• How to approach monetizing a podcast
• How B2B companies should brand their podcast
• How to build your podcast audience and grow the know, like and trust factor
• The best ways to leverage podcasts for promoting your business
• How to promote your podcast - key areas to keep in mind
• How to approach podcast SEO
• Is it best to include a podcast transcript
• Why content repurposing can pay big dividends
• How to approach the issue of making your podcast as accessible as possible to as many listeners as possible
• How to use social media channels to increase visibility of your podcast content
• Is your audience be experiencing podcast shock if so how to handle it
• and much more