In this episode, we explore how to effectively promote your podcast on social media. This involves selecting the right platforms for your target audience, creating engaging content like audiograms and video snippets, and maintaining a consistent posting schedule with the help of a content calendar. The episode also emphasises the importance of audience interaction, suggesting strategies like responding to comments, hosting live streams, and collaborating with influencers or other podcasters for cross-promotion. Finally, the episode encourages monitoring social media conversations and analysing post performance to refine your promotional strategy based on audience insights.

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