The School of Podcasting

How to Promote Your Podcast Without Feeling Salesy


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In this podcast episode, Dave Jackson, host of the School of Podcasting, interviews John Ainsworth, CEO and founder of DataDrivenMarketing.co and host of The Art of Selling Online Courses. They discuss various topics related to podcasting, online courses, and marketing. John emphasizes the importance of getting feedback from your audience and shifting your mindset from selling to helping. They also talk about the discontinuation of the Stitcher app and suggest alternative podcast apps. Additionally, Dave shares information about cleared music streaming and its potential impact on the music industry. Overall, the episode provides valuable insights and recommendations for podcasters and online course creators. Join the School of Podcasting Risk-Free Are you looking to start your own podcast but don't know where to begin? Look no further than the School of Podcasting. Our comprehensive online courses and one-on-one coaching will teach you everything you need to know, from equipment and editing to marketing and monetization. You can join risk-free with a 30-day Money Back Guarantee With our proven methods and unlimited one-on-one consulting, you'll be creating high-quality, engaging content in no time. Say goodbye to the frustration and uncertainty and hello to a successful podcasting career with the School of Podcasting. Use the coupon code schoolofpodcasting.com/listener to save 20% Connect With John Ainsworth and Data-Driven Marketing Check out their website The Art of Selling Online Courses Show Free Course Pimp Your Funnel YouTube Twitter Technology Recommendations Thinkific Kajabi Teachable New Zenler Fresh Learn Stitcher Replacements New Podcast Apps Castamatic.com (ios only) Overcast.fm (ios Only) Pocketcasts (ios, android) ClickFunnels Alternatives Clickfunnels ($127/month) Convertpages (one-time fee $49) Swipepages ($29/month)   Mentioned In This Episode Join the School of Podcasting Community Profit From Your Podcast Book Episode 870 about Email Lists Should I have a Christmas Sale? (one of John's favorite episodes) Podpage Power of Podcasting Network Dave's YouTube Channel Dave's Podcasting Newsletter Buy Dave a Coffee Put Dave In Your Pocket Where Will Dave Be? Question of the Month DataDrivenMarketing.co  The Art of Selling Online Courses The Future of Podcasting Show Google Forms Meta Survey Neil Hedley Copywriting Course Ray Edwards Books (aff) Timeline 00:00:00 - Introduction 
00:00:37 - Opening
00:01:33 - Profit From Your Podcast Book
00:02:09 - The Art of Selling Online Courses
00:03:04 - The Dangers of Focus Groups
00:04:50 - Encouraging Honest Feedback
00:07:06 - Common Mistakes
00:09:36 - Picking Your Niche
00:11:15 - Benefits of Podcasting
00:12:40 - Getting Listeners On Your Email List
00:16:12 - Join the School of Podcasting
00:17:12 - Podcasting Newsletter ()
00:17:30 - How to Overcome Feeling Salesy 
00:18:17 - How Dave Does His Newsletter
00:18:34 - Switch From Selling to Helping 
00:19:28 - Pimpyourfunnel.com 
00:20:51 - John's Favorite Episode of His Show 
00:22:45 - Preferred Platforms for Courses 
00:24:42 - Dave Agrees Moving is a Pain 
00:25:54 - Something I Noticed  
00:28:57 - Question of the Month 
00:29:58 - Where I Will Be 
00:30:28 - Sticher App News 
00:32:44 - New Features in Podcasting 
00:35:12 - Join the School of Podcasting Risk-Free  Thanks for checking out episode 886 Follow the Show and Never Miss an Episode on: Apple - Google - Spotify - Amazon Check out New Podcast Apps for apps to stream bitcoin to podcasters. Did You Get Value From This Episode? Enjoy the Show? Buy Dave a Coffee and give some of that value back.
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The School of PodcastingBy David Jackson