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John Gumas is the Founder and CEO of Gumas Advertising, a full service advertising agency based in San Francisco. John is recognized as one of the country’s foremost authorities on Challenger Brand Marketing®. He is the author of the popular books “Marketing Smart” and “Challenger Brand Marketing”. In this episode John shares how the medical device market is the same and different than other markets, selling without selling, positioning to be a go-to, trusted resource, the importance of messaging, interviewing your external and internal customers to develop your messaging, common promotional mistakes, and the Challenger Brand Marketing approach.

Links from this episode:

• John Gumas LinkedIn: https://www.linkedin.com/in/john-gumas-08046/
• Gumas Advertising: https://gumas.com/podcasts/masteringmedicaldevices

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