I had a great interaction recently when I was giving out promo gifts (one of the cooler parts of my job).

Over the years, I've noticed that people don't always come away from the gift-receiving experience positively.

You see, when you give someone something, they have an unconscious feeling that they are indebted to you. It 100% depends on the personality, but I've seen prospects don't always like that.

In this podcast, I'll explain how to properly leverage the Law of Reciprocity in your sales so you can give your contact something of value, and leave them with a positive experience.

Thank you for the listen...drop me a line on LinkedIn at www.linkedin.com/in/darrenmcabery and tell me what you thought of this episode!