Keith Luscher is the Business Development Consultant at SYP Media, and a prospecting and marketing automation specialist. He’s been a consultant for over 25 years and has helped a countless number of businesses build their brand awareness and convert their prospects to customers. Here are a few of the topics we’ll discuss on this episode of Consulting with Authority:

• How Keith got to the point where he started his own marketing firm
• How digital production has changed content marketing
• The ways Keith markets his company ‘SYP Media’
• The importance of using ‘gentle persistence’ and selling yourself when prospecting
• The key concepts and strategies behind marketing successfully
• The issue with using the term ‘leads’
• What a gentle persistent campaign looks like
• How to improve your marketing message
• The biggest lesson Keith’s learned as a consultant

Resources:

• Smart Solutions Media
• SYP Media
• Serve your Prospects

Connecting with Keith Luscher:

• LinkedIn

Connecting with the host:

• Scott Cantrell on LinkedIn