In this episode of The Growth Lab podcast, I break down my five-step prospecting process for targeting Enterprise accounts.

I share my experience of getting businesses onto the supply chain of Tier 1 construction companies and highlight the importance of patience, persistence, and insights when selling to market leaders.

This five-step process includes research, account mapping, and personalising your outbound. The key to this process is to target and personalise your outbound campaign to specific targets instead of taking a spray-and-pray approach.

If you want to win more Enterprise accounts, I encourage you to create your own Enterprise prospecting plan using this simple five-step process.

Want a written breakdown of this episode? Go here: https://thegrowthlab1.substack.com/p/how-to-succeed-at-tier-1-prospecting

Key Takeaways

* Selling to market leaders requires patience, persistence, and insights.

* Identify your Enterprise accounts and build an ideal client profile.

* Research the business to gather insights and understand your prospect better.

* Create personalized messaging and execute a targeted outbound campaign.

* Having an Enterprise prospecting plan can significantly impact on your business.

Chapters

00:00 Intro and background

00:40 My 5 step Enterprise Prospecting Process

02:00 Researching the Business and Account Mapping

02:56 Crafting Personalized Messaging and Launching the Campaign

03:40 The Impact of Landing Tier One Clients

Connect with me

LinkedIn: https://www.linkedin.com/in/iammattharris/

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My website: https://www.iammattharris.co.uk/

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