In this week’s episode of Out of Scope, I sit down with Myles Rigg, founder and partner at Standard Practice, for a candid conversation about tenacity, leadership, and what it really takes to keep ideas alive. We talk through Myles’s unconventional path into advertising — from political science to account service to creative — including the risks he took to pivot when something wasn’t working, and how initiative played a huge role in shaping his career. Myles shares what it was like learning on the job, betting on himself during uncertain moments, and navigating leadership without a straight-line path or perfect timing. We dig into why great work has to sell, how ideas get watered down when strategy isn’t clearly understood, and what it means to truly protect an idea as it moves through projects, teams, and internal stakeholders. We also talk about trusting your gut, managing regret, mentoring the next generation, and why confidence often shows up quietly. It’s a conversation about persistence, clarity, and leading creatively without losing yourself along the way.

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