The SmallBizChat with Melinda Emerson

How to Provide Great Videos with Leticia Crippen


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In this episode, Melinda welcomes Leticia Crippen, who shares her journey in media and insights on video production. They discuss key components for getting started, including planning, scripting, and determining video style. Leticia covers essential tools and software to make videos stand out. The episode includes a discussion on using ChatGPT and the pros and cons of short-form vs. long-form content. Leticia also offers storytelling tips and advice for beginners in video content creation. 

Letitia Crippen is an award-winning creative strategist and video producer. As CEO at Touch Management, LLC, she had more than 20 years of experience producing and directing programming for television, streaming platforms, and corporate conferences. Letitia also works with business owners to craft relevant content-creation strategies for sales and marketing efforts. She is committed to developing the next generation of storytellers and media leaders. Letitia leads digital ministry volunteers, teaches community access media courses, and mentors marketing and film students. For more information: https://www.touchmgmt.com

(0:00) Introduction and guest Leticia Crippen's journey in media
(2:43) Key components and getting started with video production
(5:58) Planning, scripting, and determining style for videos
(10:54) Tools, software, and making your video stand out
(15:03) Sponsor: SmallBizLadyAcademy.com
(15:51) Using ChatGPT and discussing short-form vs long-form content
(19:20) Storytelling and advice for video content creation beginners
(22:22) Best business advice and closing remarks
...more
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The SmallBizChat with Melinda EmersonBy Melinda Emerson

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