Often, the most challenging and expensive part of a product’s journey is in the last mile. As e-commerce retailers like Amazon continue to raise consumer expectations with faster deliveries and real-time visibility into order status, businesses across industries are turning to technology to keep up. However, technology is not a “one size fits all” solution – what works for some companies, may not work for others. In this episode of RUGGED RANTS, host Barry Ross speaks with Jim Ward, president and founder of Elite EXTRA, about last mile delivery challenges and how technologies like automation and data analytics can help to optimize supply chain operations while providing a premium customer experience.