Are you afraid to post on TikTok or Instagram because you’ve never felt comfortable as the face of something? Well our guest, Lauren Moore, had that fear, posted anyways, and now has a big platform that turned her passion for books into a successful book retreat business. 

This week on Embrace The Squiggle, Colleen and Kristine talk with Lauren Moore about all things branding, TikTok, and embracing your strengths. Lauren comes to us as she worked with Colleen and Kristine on their own personal branding projects. She is an expert into distilling who you are into digital form, helping hundreds of people reach their audiences through their websites and social media channels. 

While Lauren for so long had been in the passenger seat of online presence, she decided to make a go of it herself, she’s known online as Book Huddle. She started posting to TikTok about a subject she knew she would never grow tired of… books! Given her years of expertise in the field, and her own passion for the subject, her videos gained a lot of traction. Especially one about having a weekend book retreat, a place for people to come together for a cozy weekend to read and talk about books that they love. And guess what? Lauren made that a reality. 

She is now a multi-passionate brand expert and book retreat entrepreneur, here to share her journey with us. Listen on for an episode full of online knowledge and inspiration for your future TikTok journey. 

You can find Lauren at https://bookhuddle.com/ and on TikTok as @bookhuddle and Instagram as @letsbookhuddle or on Linkedin at www.linkedin.com/in/thelaurenmoore/

You can connect with Colleen at https://www.maxady.com/  

and on Linkedin at https://www.linkedin.com/in/comara/ 

You can connect with Krsitine at https://www.kristinethody.com/ 

and on Linkedin at https://www.linkedin.com/in/kristinethody/ 

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