In this episode, we provide updates on our respective businesses and share how we qualify prospects for our services during the sales process. It's tempting to take the "easy money" of a new client, especially in the early days, but it's better to focus on right-fit clients from the start to set your business up for long-term success.

As always, we also provide updates on Castaway and EditorNinja, which include...

• Another new hire for EditorNinja!
• Setting benchmarks for performance before investing in sales/marketing
• Continuing to iterate on offers until you find the right option
• Using "slow periods" to dial in your operational efficiency
• Gearing up for a podcast promo tour

Sound interesting? You should give it a listen. We think you'll really enjoy it.

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Thanks & Recognition

This episode was edited by PodPanda.