Matt Halloran of Top Advisor Marketing shares his strategies for becoming a micro-influencer. Matt Halloran is a branding, social media and podcasting expert for financial advisors. He has over 20 years of industry experience, is the author of "The Social Media Handbook for Financial Advisors" and co-host of the podcast Top Advisor Marketing. Matt's previous appearance on the podcast: https://www.jaycoulter.com/post/halloran