Credibility is essential to gaining new clients and growing a business.

But, this topic is often misunderstood by people new to the home repair business.

Pros tend to overvalue certain credibility boosters, like having a contractor’s license or having lots of experience, and undervalue other methods for boosting credibility.

This often results in competent people being too scared to start their businesses because they don’t think they can make it work without the proper credentials.

Additionally, people often make the mistake of assuming that credibility is some objective truth when, in reality, it is a subjective perception.

And because it is just a perception, it can be easily manipulated.

Manipulating credibility is one of the main purposes of marketing.

This has many unfortunate implications, such as unqualified people successfully selling low-quality services and ripping people off.

However, there is a positive side as well.

For those who are more than competent to provide quality handyman services yet lack the typical experience or credentials, you can pull the right marketing levers to instantly boost credibility and fill your schedule with profitable jobs.

That’s how I started my business.

Despite looking like a teenager and having very little home repair experience, I established credibility and built a profitable handyman business relatively quickly.

And in this podcast episode, I share how I did that and other powerful ways to build credibility.

HS047 – How to quickly gain credibility

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