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Our special guest Jason Fishman, CEO of Digital Niche Agency (DNA) walks us through the importance of content strategy and how to:

👉 Establish social proof
👉 Convey trust
👉 Encourage action
👉 As well as detailed advertising strategies for social platforms, including when to run traffic campaigns vs. conversion campaigns

18:53 Benchmark metrics to aim for
23:44 How to create effective visuals for your ads
24:14 Recap: tactics and timelines
25:49 Advanced Facebook ads strategies
26:39 Examples of strong ads
27:39 Q&A
29:09 Question: what about click fraud?
32:09 Does a marketing agency need to be specific to my industry?
40:59 Does equity crowdfunding work for B2B solutions in the industrial space?
45:39 What about the B2G space - Business to Government?

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