Cryptocurrency funds and tech start-ups are seeing increased interest yet many projects still struggle to raise capital due to a lack of strong sales, marketing and distribution efforts. Hence, founders must overcome need to focus on building visibility, trust and investor engagement. Key strategies include leveraging social media, PR and personal narratives to attract investors as private investors and family offices are eager to explore this space. Success hinges on effective communication, long-term relationship-building and demonstrating resilience.

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