Raising prices can feel risky, but sometimes it’s the smartest move you can make for your business. The key is knowing when and how to do it so you protect your margins without alienating your customers.

In this episode, Anna Angelova and Jores Minasvand break down practical strategies for raising your prices with confidence. From reading economic signals to leveraging demand and adding value, they explain how to approach price increases without fear.

You’ll learn:

The difference between raising prices in B2B vs. B2C settings

Why inflation, rising costs, and demand should guide your timing

How to repackage or bundle value to justify higher prices

Why it’s okay to lose some customers if the numbers still make sense

How to play with scenarios so you know your break-even points

Why moving up-market can actually make business easier

If you’ve been avoiding a price increase out of fear, this episode will help you reframe the conversation and take action with clarity and confidence.

Want help running the numbers and building a growth plan that works? Apply to work with us through Thrive360 Business Solutions: https://leficomp.com/thrive360-business-solutions/