Jon Lightfoot is the Founder & CEO of Strategic SEO Solutions (SSS). He has over 20 years of marketing experience in both brand-side and agency-side.

Jon is an SEO expert with decades of experience in working with many SaaS brands, B2B enterprise firms, Fortune 500, and startups alike.

He and his team are hands-on in managing their client’s on-site technical SEO, as well as offsite SEO, CRO, and overarching analytics. Additionally, Jon sits on the Customer Experience Advisory Board at the University of California Irvine.

In this episode, Jon shares how we can rank higher on Google and spur business growth fast. Insights he shares include:

• Why is SEO so misunderstood
• Why Jon believes Google has made its algorithm easier to understand
• How do you create content that ranks for keywords and yet is valuable to readers with examples
• What does building authority have to do with SEO 
• How do we rank on Google fast
• How to rank higher on Google
• How to rank higher on Google by investing in thought leadership
• How to rank higher on google for multiple terms from a single piece of content
• How Jon suggests we approach link building
• How to look at competitors as look to rank higher on Google
• How to get your audience to spend more time on your content
• and much much more ...