You work hard to build up your database, and there is nothing worse than taking people off and seeing your subscriber numbers drop.  But sometimes that's the best thing for your business.

Most email services like Mailchimp or Klaviyo charge you based on your database size, so if someone is on your list and not engaging with you any more should you suppress them?

In this KISS (Keep it Simple Series) episode Nicole shares a few ideas on what to do to try and re-engage potential clients before you remove them from the database.

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