On this episode, we are joined by Bohannan McKenzie of Full-Speed Plumbing.

Bo is the CVO (Chief Visionary Officer) which comes with the responsibilities of helping define Full-Speed's vision for the future.

Bo's advice on reaching homeowners is to be specific, focus on today and right now, and the value of the isolation of information. He also mentions that you should know how served your population is, and if you want change, you need to be the change in the market.

Bo also describes the challenges in the home services industry like brand recognition and entering a new market.