According to Susan Ibitz, humans can read people better than any AI—especially when people have masks on. That also means that you can still recognize emotion in people’s faces. Salespeople and negotiators don’t have to be afraid they won’t be able to establish rapport. But how do you bridge the gap and learn how to rely on facial cues without seeing someone’s mouth? In this episode of Content Callout, Susan shares why masks can make connection easier than ever before. Don’t miss it!

Outline of This Episode

• [0:53] Susan Ibitz: The Human Behavior Hacker
• [?:??] The proper way to do a video presentation
• [13:34] Why you should smile more often
• [16:52] How to get yourself camera-ready
• [19:57] What if you’re not a natural salesperson?
• [29:06] Stop selling—but never stop selling
• [32:41] Why storytelling is so important to marketing
• [37:09] How to connect with Susan Ibitz

Resources & People Mentioned

• Coca-Cola “Happiness Starts with a Smile” Campaign: https://www.youtube.com/watch?v=DGOKxv9VzoU
• The MBTI Instrument: https://www.myersbriggs.org/

Connect with Susan Ibitz

• Human Behavior Hacker School: https://www.humanbehaviorhackerschool.com/
• Human Behavior Lab: https://humanbehaviorlab.com/
• Connect on LinkedIn: https://www.linkedin.com/in/susan-ibitz/

Connect With the Content Callout Team

• https://ContentCallout.com

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