What do Gen Z customers and Gen Z entrepreneurs truly want in today’s business environment? It’s a simple but powerful thing! And, host Mindi Linscombe unpacks it in this short, special episode of The Something New show. Listen to the entire episode as Mindi explains: 

🔸Like any generation, Gen Z craves authentic, human connection!
🔸How they want to be seen and have a human moment with you.
🔸While Gen Z has had and expects excellent use of technology, they also want genuine interpersonal interaction. 
🔸When it comes to marketing, text message open rates are better than email open rates. 
🔸However, it’s even better to pick up your phone and call your customer. 
🔸In your phone call approach, bring the authenticity & call people by name.
🔸Start with the conversation about them. Stay genuinely interested and curious.
🔸For in-person connections, solid eye contact has been and always will be a key for deep connection. 
🔸Nothing can beat in-person interaction (as you network and build leads).
🔸Paid ads work (and the Linscombes certainly invest in them), but in-person events helps expedite your sales process.
🔸Go out there and shake a hand!
🔸We (all generations) want that eye to eye connection.
🔸Be service oriented and intentional with people. Create networking opportunities of your own but also take time to attend other great ones in your business community.
🔸If you want to build your business, invest in human connections and masterminds, as you simultaneously invest in ads.
🔸Link hearts & swap stories.
🔸Your business plan will get ahead with in person!

Authentic human connection is part of creating a life worth celebrating. So, if you are a Gen Z entrepreneur or looking to better connect with Gen Z customers, put these principles into practice and watch the impact it will have on your business and relationships. 

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 Connect with Mindi & The Show: 
🌐Website: www.mindilinscombe.com
📸Instagram: @mindilinscombe
📹 YouTube: @thesomethingnewshow
🎵TikTok: ​⁠thesomethingnewshow
🌐Website: www.thesomethingnewshow.com

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