Practical AI: The Capacity for Good

How to Really Know What's in the Heart of Your Customer with Jim Tincher, Founder and CEO of Heart of the Customer


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In this episode of Practical AI: The Capacity for Good, Jim Tincher, Founder and CEO of Heart of the Customer, joins James Diel to reveal the true essence of "knowing your customer," share critical tools needed to perfect the customer journey, and delve into the game-changing role of AI and automation in enhancing customer engagement.

Jim is a highly acclaimed authority in customer experience and journey mapping, renowned worldwide for his expertise. With a profound dedication to enhancing customer experiences, he has authored two exceptional books: "Do B2B Better" and "How Hard is it to be your Customers?" 

Additionally, Jim serves as a distinguished Board Member of the Customer Experience Professionals Association. Numerous prominent platforms, including Engati, SupportBee, Feedspot, Influencer Marketing, and CustomerThink, have recognized Jim as a top-tier customer influencer who should be followed closely.

Episode Resources

  • Jim Tincher on LinkedIn
  • Jim Tincher on Twitter
  • Heart of the Customer Website
  • Customer Experience Professionals Association Website
  • Do B2B Better Book
  • How Hard Is It to Be Your Customer? Book

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Previous guests include: Shep Hyken, Chief Amazement Officer at Shepard Presentations, Annette Franz, Founder and CEO of CX Journey, Charles Schiele, Cloud Engineer at Google,  Ian Golding, CEO and Founder of Customer Experience Consultancy, Dan Gingiss, Chief Experience Officer at The Experience Maker,Ayman Husain, Director of Customer Success, Data, AI, and Advanced Analytics at Microsoft

Check out our three most downloaded episodes:

  • How to Stand Out in a Competitive Market: AI-Driven Customer Experience Strategies with Ian Golding, CEO and Founder of Customer Experience Consultancy
  • The Potential of AI in the Quick-Service Restaurant Industry with Charles Schiele, Cloud Engineer at Google
  • How AI Impacts and Scales Customer Success with Ayman Husain, Director of Customer Success, Data, AI, and Advanced Analytics at Microsoft

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