**This episode was published under our former branding The Choice with Amy Bett. The content is still so relevant so we have kept it available for you. :) 

I'm excited to bring you this powerful episode with Profit First Professional Craig Minter. Craig is a new age CFO who takes a very different approach to helping business owners make sense of their numbers.

Yes, he’s…

• a Certified Practicing Accountant (CPA).
• worked in and with health, private sector, and not-for-profit organisation’s in Australia and abroad over the past 20 years.
• managed the financial direction of startups through to nationally recognised organisations with turnover of $200M .
• spent his working life living in spreadsheets demystifying numbers for those he works with.

But the difference is, Craig is a Mastery level Profit First Professional. Leveraging business owners human behaviour and unique money code with money archetypes to unlock the shackles many face around money. Ultimately ensuring business owners feel safe and secure with money and enabling them grow their business through focusing on their zone of genius. 

Today Craig and I discus why it’s so important for all business owners to really know their numbers to not only have a healthy sustainable business but to allow scalability and reduce financial stress. Craig explains how implementing this cashflow system makes all of this achievable and of course he gives loads of tips too. 

Trust me when I say that I know how painful financial instability really is and that’s why I am so passionate about educating and supporting people to not only feel empowered and secure about their income but to work towards financial freedom. 

GET IN TOUCH WITH CRAIG MINTER ON LINKEDIN HERE

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