A popular retail brand serving American customers in home, apparel, jewelry, and beauty merchandising categories, JCPenney has had many reboots over its 120 year history. Most recently, emerging out of bankruptcy and recruiting Marc Rosen to be CEO, the company has rightsized to 650 stores and 50,000 employees who generate about $9 billion in annual revenue.

With decades of retail and e-commerce experience at world renowned brands like Levi’s and Walmart, Marc is rebooting this iconic brand into the future, with a simple, hyper-focused strategy based on what customers want now. Hype-focused indeed—from targeted private label and popular national brands to enhancing omni-channel capabilities and in-store experiences. More simply put, how to meet customers ever-evolving needs—where they are, with what they want.

To get a first hand perspective on how his team’s transformational journey is shaping up, I invited Marc to the Reboot Chronicles podcast to take us through JCPenney’s “stabilizing in an unstable world” phase.