Sports are a massive part of global entertainment and global fashion, from the top of your Cheese Head hat to the bottom of your cleats, sports and fashion are a pair. One brand we all know is a giant in one of those fields and is now going under a reboot to become a titan in the other. That company is the USPA - U.S. Polo Association, and if you are an athleisure enjoyer you have some of their apparel. But the logo is more than just an iconic merchandise brand that consumers call Polo. Behind the scenes is a massive organization with a dynamic plan that will soon pass the $3B in annual revenue mark.