Entrepreneur Aligned's Tiffany Charles and Jarrod Musick discuss cash flow tracking and foundation setting for the year ahead.

What's Discussed in This Episode: How to reconcile zero percent interest rates and the need to keep cash. With interest rates on deposits at or near zero how should we keep our liquid reserves?

1. Welcome and Successful Sip [1:09]
2. Introduction of episode themes of cash, reserve requirements, federal funds rate and interest rates [2:17]
3. Federal funds rate explanation and discussion of interest rate policy and rates for borrowing and lending [4:01]
4. Client context discussion regarding how much cash they should hold and how they should think about cash on deposit when it's not earning anything. Can consider it "paying a premium for access and less stress". [5:30]
5. Online savings accounts and the trade-off between fewer versus more accounts and how this serves you. Discussion of how this is a personal decision. [7:13]
6. Holding cash longer than six months and how to think about getting a little return on it by short term treasuries, for example. "What's the pain versus the gain?" [8:56]
   1. Holding cash
   2. Inflation concern
   3. Securing return on your business
   4. Holistic viewpoint importance
7. Expectation setting perspective on providing backup and insurance. [10:55]
8. A mental calibration regarding personal finance knowledge base versus business finance knowledge base [12:11]
9. Discussion of how Entrepreneur Aligned is customized to the needs of an entrepreneur who has opportunity to work money in a different way [14:08]
10. Affirmation invitation to reach out to Jarrod or Tiffany about being an entrepreneur and holding cash. Description of the Entrepreneur Aligned Insights page at www.entrepreneuraligned.com. [15:38]
11. Closing: Recognizing the problem that is zero percent interest rate for generating returns and discussion of taking on debt responsibly and utilizing it at current low rates. [17:35]
12. Discussion of SBA Loans and responsible leverage. [19:33]
    1. What are the best things you can do today to be able to position yourself?
    2. Conditions always change - as do opportunities to adapt.
    3. Even if losing money to inflation now, this moment is not forever.
13. Takeaways regarding reconciling zero percent interest rates and thinking about cash [21:17]
14. Conclusion and contact information [22:53]

Connect with Entrepreneur Aligned:

Subscribe on YouTube: https://www.youtube.com/channel/UCdP-TOyToXAc5iSIA4Ehc6g

Like on Facebook: https://www.facebook.com/entrepreneuraligned

Connect on LinkedIn: https://www.linkedin.com/company/entrepreneuraligned

Follow on Instagram: https://www.instagram.com/entrepreneuraligned/

See omnystudio.com/listener for privacy information.